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Where visitors from each country go in Japan
Which prefectures visitors from each country actually go to, from the 2025 Japan Tourism Agency survey — and where the long-haul and short-haul markets differ.
Last checked · Sources
In short
Tokyo is on the itinerary of 51% of foreign visitors, followed by Osaka (41%), Chiba (35%), Kyoto (30%) and Fukuoka (11%). Who goes where differs a lot by nationality: Hokkaido draws most from Malaysia (12%) and Thailand (11%), Okinawa from Taiwan (14%) and Hong Kong (7%) and Fukuoka from South Korea (25%) and Hong Kong (16%).
Most visited prefectures, all visitors
| # | Prefecture | Visited by (all purposes) | Leisure trips only | |
|---|---|---|---|---|
| 1 | Tokyo | 50.8% | 48.4% | |
| 2 | Osaka | 41.3% | 43.8% | |
| 3 | Chiba | 35.1% | 34.4% | |
| 4 | Kyoto | 29.7% | 32.2% | |
| 5 | Fukuoka | 11.0% | 11.6% | |
| 6 | Kanagawa | 9.3% | 8.8% | |
| 7 | Nara | 9.0% | 9.8% | |
| 8 | Yamanashi | 8.1% | 8.7% | |
| 9 | Hokkaido | 7.3% | 7.9% | |
| 10 | Aichi | 6.9% | 6.4% | |
| 11 | Okinawa | 5.6% | 6.1% | |
| 12 | Hyogo | 5.2% | 5.4% | |
| 13 | Hiroshima | 4.1% | 4.3% | |
| 14 | Shizuoka | 3.4% | 3.4% | |
| 15 | Oita | 3.4% | 3.8% | |
| 16 | Gifu | 3.3% | 3.5% | |
| 17 | Nagano | 3.0% | 3.1% | |
| 18 | Ishikawa | 2.2% | 2.3% | |
| 19 | Kumamoto | 2.0% | 2.2% | |
| 20 | Miyagi | 1.3% | 1.4% |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) (表6-1 都道府県別訪問率（全目的）). Period: 2025-01 to 2025-12. Unit: percent of respondents.
Top five prefectures for each nationality
| Visitors from | #1 | #2 | #3 | #4 | #5 |
|---|---|---|---|---|---|
| United States | Tokyo 90.7% | Chiba 46.3% | Kyoto 44.9% | Osaka 44.7% | Kanagawa 17.0% |
| Australia | Tokyo 88.1% | Osaka 61.0% | Chiba 55.7% | Kyoto 49.9% | Hiroshima 17.0% |
| United Kingdom | Tokyo 90.4% | Kyoto 53.3% | Osaka 52.5% | Chiba 40.4% | Kanagawa 19.6% |
| Canada | Tokyo 87.1% | Chiba 66.9% | Osaka 51.4% | Kyoto 48.7% | Kanagawa 18.9% |
| Singapore | Tokyo 61.8% | Chiba 41.6% | Osaka 38.7% | Kyoto 26.1% | Yamanashi 11.4% |
| South Korea | Osaka 28.8% | Fukuoka 25.2% | Tokyo 22.5% | Chiba 18.7% | Kyoto 12.4% |
| Taiwan | Tokyo 31.0% | Chiba 26.9% | Osaka 23.7% | Kyoto 15.4% | Okinawa 14.5% |
| Hong Kong | Tokyo 35.8% | Chiba 31.5% | Osaka 28.5% | Kyoto 15.6% | Fukuoka 15.5% |
| China | Osaka 57.3% | Tokyo 50.3% | Kyoto 38.9% | Chiba 34.9% | Nara 15.2% |
| Philippines | Tokyo 56.2% | Chiba 51.2% | Osaka 37.3% | Kyoto 21.5% | Yamanashi 11.6% |
| Malaysia | Tokyo 60.6% | Chiba 43.7% | Osaka 43.4% | Kyoto 29.7% | Yamanashi 18.8% |
| India | Tokyo 90.1% | Chiba 53.3% | Osaka 51.9% | Kyoto 44.7% | Yamanashi 16.7% |
| Germany | Tokyo 91.1% | Kyoto 58.6% | Osaka 58.6% | Chiba 42.5% | Nara 23.2% |
| France | Tokyo 92.0% | Osaka 64.7% | Kyoto 62.1% | Chiba 33.6% | Nara 25.4% |
| Thailand | Tokyo 49.6% | Chiba 42.9% | Osaka 30.8% | Kyoto 20.4% | Yamanashi 17.1% |
| Italy | Tokyo 94.3% | Kyoto 69.8% | Osaka 67.1% | Chiba 44.2% | Nara 27.2% |
| Spain | Tokyo 94.6% | Kyoto 77.6% | Osaka 74.7% | Chiba 59.1% | Nara 37.2% |
| Indonesia | Tokyo 80.8% | Osaka 51.7% | Chiba 51.0% | Kyoto 38.6% | Yamanashi 20.1% |
| Vietnam | Tokyo 62.4% | Chiba 53.1% | Osaka 52.8% | Kyoto 32.4% | Yamanashi 25.0% |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) (表6-1 都道府県別訪問率（全目的）). Period: 2025-01 to 2025-12. Unit: percent of respondents.
What the numbers say
Across all visitors, the most visited prefectures are Tokyo (50.8%), Osaka (41.3%), Chiba (35.1%), Kyoto (29.7%), Fukuoka (11.0%), Kanagawa (9.3%), Nara (9.0%) and Yamanashi (8.1%). Only 12 prefectures are visited by 5% or more of visitors; 21 are visited by fewer than 1%.
The share that goes to Tokyo ranges from 95% of visitors from Spain down to 22% of visitors from South Korea. Long-haul visitors from Spain, Italy and France are the most Tokyo-centred; visitors from Hong Kong, Taiwan and South Korea spread out more.
Regional favourites are clear. Hokkaido draws most from Malaysia (12%), Thailand (11%) and Taiwan (10%); Okinawa from Taiwan (14%), Hong Kong (7%) and South Korea (6%); Fukuoka from South Korea (25%), Hong Kong (16%) and Taiwan (10%); Kyoto from Spain (78%), Italy (70%) and France (62%); and Oita (Beppu and Yufuin hot springs) from South Korea (8%), Hong Kong (5%) and Taiwan (4%).
Prefectures that are number one for a nationality: Tokyo for United States, Australia, United Kingdom, Canada, Singapore, Taiwan, Hong Kong, Philippines, Malaysia, India, Germany, France, Thailand, Italy, Spain, Indonesia and Vietnam; Osaka for South Korea and China.
Counting leisure trips only, the top five are Tokyo (48%), Osaka (44%), Chiba (34%), Kyoto (32%) and Fukuoka (12%). Business travellers push Tokyo and Aichi (Nagoya) up in the all-purpose figures.
How to read the figures
The figures are the share of departing visitors who said they visited each prefecture, from the Japan Tourism Agency’s consumption survey of about 30,000 visitors in 2025. A visitor who went to Tokyo, Kyoto and Osaka counts in all three, so the column adds up to far more than 100%.
Nationality groups with small samples — Spain, Italy, India, Vietnam — have wider margins of error. Treat a two- or three-point gap between prefectures as a tie.
The “leisure trips only” column excludes business travellers, people visiting friends and relatives, and other purposes. It is the better guide to where tourists like you actually go.
Frequently asked questions
Where do most foreign tourists go in Japan?
Tokyo (51%), Osaka (41%), Chiba (35%), Kyoto (30%) and Fukuoka (11%) were the five most visited prefectures in 2025. Most first-time visitors follow the Tokyo–Kyoto–Osaka route.
Which nationalities visit Hokkaido the most?
Malaysia (12%), Thailand (11%), Taiwan (10%) and Australia (10%). Winter snow and summer cool are the draw, and direct flights from East and Southeast Asia make it an easy add-on.
Where do Americans go in Japan?
Tokyo (91%), Chiba (46%), Kyoto (45%), Osaka (45%) and Kanagawa (17%) — the classic Golden Route, with Hiroshima as the most common addition.
Sources
Official and primary sources used for this page. Checked October 6, 2026.
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) – 表6-1 都道府県別訪問率（全目的） — 2025-01 to 2025-12
- Japan Tourism Agency – Consumption Trend Survey for Foreigners Visiting Japan — 2025 annual results (final), published 2026
- JNTO (Japan National Tourism Organization) – Japan tourism statistics — monthly visitor arrivals by market
To cite or link to this page: Where visitors from each country go in Japan — Japan Pocket Guide, https://japanpocketguide.com/rankings/visit-rate-by-nationality/