Rankings · Ranking · official data
Visitors to Japan by country and region
Every source market for visitors to Japan: 2025 arrivals, growth, share, and how 2026 is going so far — from JNTO’s monthly statistics.
Last checked · Sources
In short
South Korea sent the most visitors to Japan in 2025 (9.5 million), followed by China (9.1 million), Taiwan (6.8 million), United States (3.3 million) and Hong Kong (2.5 million). Together the top five are 73% of all arrivals; Asia as a whole is 79%.
All markets ranked
| # | Market | Visitors 2025 | vs 2024 | Share 2025 | Jan–Aug 2026 | vs Jan–Aug 2025 | |
|---|---|---|---|---|---|---|---|
| 1 | South Korea | 9,459,711 | +7.3% | 22.2% | 7,420,300 | +21.2% | |
| 2 | China | 9,095,931 | +30.3% | 21.3% | 2,904,600 | -56.7% | |
| 3 | Taiwan | 6,763,424 | +11.9% | 15.8% | 5,402,000 | +19.8% | |
| 4 | United States | 3,306,820 | +21.4% | 7.7% | 2,305,300 | +6.1% | |
| 5 | Hong Kong | 2,517,399 | -6.2% | 5.9% | 1,818,300 | +8.7% | |
| 6 | Thailand | 1,233,103 | +7.3% | 2.9% | 790,500 | +3.4% | |
| 7 | Australia | 1,058,396 | +15.0% | 2.5% | 681,200 | +3.4% | |
| 8 | Philippines | 885,023 | +8.1% | 2.1% | 558,500 | +3.5% | |
| 9 | Singapore | 726,251 | +5.1% | 1.7% | 429,000 | +10.0% | |
| 10 | Canada | 688,019 | +18.7% | 1.6% | 469,600 | +7.0% | |
| 11 | Vietnam | 678,594 | +9.2% | 1.6% | 505,300 | +5.4% | |
| 12 | Indonesia | 640,577 | +23.7% | 1.5% | 451,200 | +11.4% | |
| 13 | Malaysia | 636,575 | +25.6% | 1.5% | 421,100 | +15.9% | |
| 14 | United Kingdom | 535,004 | +22.4% | 1.3% | 364,800 | +5.8% | |
| 15 | France | 457,566 | +18.8% | 1.1% | 318,300 | +8.6% | |
| 16 | Germany | 429,479 | +31.8% | 1.0% | 281,500 | +5.6% | |
| 17 | Other Asia | 402,141 | +16.4% | 0.9% | – | – | |
| 18 | India | 315,062 | +35.2% | 0.7% | 250,100 | +20.2% | |
| 19 | Italy | 309,377 | +34.6% | 0.7% | 207,800 | +4.4% | |
| 20 | Other Europe | 267,892 | +47.3% | 0.6% | – | – | |
| 21 | Spain | 245,576 | +34.7% | 0.6% | 170,500 | +10.5% | |
| 22 | Mexico | 200,395 | +32.0% | 0.5% | 151,300 | +28.0% | |
| 23 | Russia | 194,908 | +96.4% | 0.5% | 131,900 | +22.1% | |
| 24 | New Zealand | 136,875 | +19.0% | 0.3% | – | – | |
| 25 | Netherlands | 133,093 | +29.2% | 0.3% | – | – | |
| 26 | Macao | 119,008 | -3.9% | 0.3% | – | – | |
| 27 | Brazil | 110,594 | +29.2% | 0.3% | – | – | |
| 28 | Turkey | 107,730 | +73.5% | 0.3% | 104,400 | +48.4% | |
| 29 | Other South America | 105,416 | +50.6% | 0.2% | – | – | |
| 30 | Poland | 95,900 | +50.2% | 0.2% | – | – | |
| 31 | Israel | 93,543 | +57.2% | 0.2% | 53,600 | +7.0% | |
| 32 | Switzerland | 89,640 | +24.2% | 0.2% | – | – | |
| 33 | Sweden | 69,903 | +34.2% | 0.2% | 50,300 | +17.3% | |
| 34 | Belgium | 64,189 | +36.4% | 0.2% | – | – | |
| 35 | Mongolia | 63,468 | +19.6% | 0.1% | – | – | |
| 36 | Portugal | 57,391 | +35.7% | 0.1% | – | – | |
| 37 | GCC (6 countries) | 55,924 | +25.2% | 0.1% | 21,200 | -37.1% | |
| 38 | Denmark | 50,641 | +23.7% | 0.1% | 35,600 | +11.3% | |
| 39 | Austria | 50,416 | +36.9% | 0.1% | – | – | |
| 40 | Ireland | 45,037 | +36.5% | 0.1% | – | – | |
| 41 | Norway | 37,527 | +29.8% | 0.1% | 28,400 | +8.3% | |
| 42 | Finland | 34,805 | +20.9% | 0.1% | 24,800 | +15.3% | |
| 43 | Other North America | 32,689 | +42.8% | 0.1% | – | – | |
| 44 | Other Oceania | 7,590 | +31.9% | 0.0% | – | – | |
| 45 | Stateless / other | 676 | +22.7% | 0.0% | – | – |
Source: JNTO (Japan National Tourism Organization), Visitor arrivals statistics (Visitor arrivals by nationality/month (2003-2026), sheets 2024/2025/2026). Period: 2024, 2025 (annual), 2026 Jan-Aug. Unit: persons.
By world region
| Region | Visitors 2025 | Share | vs 2024 | Jan–Aug 2026 vs 2025 | |
|---|---|---|---|---|---|
| Asia (total) | 33,793,464 | 79.2% | +13.6% | – | |
| North America (total) | 4,227,923 | 9.9% | +21.5% | – | |
| Europe (total) | 3,168,344 | 7.4% | +32.6% | – | |
| Oceania (total) | 1,202,861 | 2.8% | +15.6% | – | |
| Middle East | 257,197 | 0.6% | +54.7% | +16.3% | |
| South America (total) | 216,010 | 0.5% | +38.8% | – | |
| Nordic countries | 192,876 | 0.5% | +28.0% | +13.4% | |
| Africa (total) | 74,023 | 0.2% | +44.8% | – |
What the numbers say
Japan received 42,683,301 foreign visitors in 2025, +15.8% on 2024. South Korea alone accounted for 22.2%, and the five largest markets — South Korea, China, Taiwan, United States and Hong Kong — for 73%.
By world region, Asia supplied 79% of arrivals, North America 10%, Europe 7% and Oceania 3%. The long-haul markets are smaller in numbers but stay longer and spend more per trip (see the spending ranking).
The fastest-growing markets in 2025, among those with at least 100,000 visitors, were Russia (+96%), Turkey (+74%), India (+35%), Spain (+35%) and Italy (+35%). The slowest were Singapore (+5%), Macao (-4%) and Hong Kong (-6%).
In January–August 2026 total arrivals were -2.7% compared with the same months of 2025. Markets still growing: Turkey (+48%), Mexico (+28%), Russia (+22%), South Korea (+21%) and India (+20%). Markets down on last year: China (-57%).
Why it matters for your trip: the busiest places, the languages on signs and menus, and the shops that stock what you want all follow these numbers. Korean, Chinese and English are the languages you will see most after Japanese; prices in Niseko and Hakuba follow the Australian ski season; and Fukuoka, the closest big city to Busan, is full of Korean weekend visitors.
What JNTO counts
JNTO counts foreign nationals entering Japan each month, excluding foreign residents of Japan. The figures include business travellers and short-stay transit passengers as well as tourists, so they are larger than the number of holidaymakers. Figures for the latest months are estimates and are revised later.
Hong Kong, Macao and Taiwan are reported as separate markets, as in the JNTO tables. “Other” rows are the remainder of each region after the named markets.
Frequently asked questions
Which country sends the most tourists to Japan?
South Korea: 9,459,711 visitors in 2025, 22.2% of all arrivals. China was second with 9,095,931.
How many Americans visit Japan each year?
3,306,820 visitors from the United States in 2025 (+21.4% on 2024), making it the 4th largest market.
Is tourism to Japan still growing in 2026?
Arrivals in January–August 2026 were -2.7% compared with the same period of 2025, after a record 42,683,301 in 2025. Growth is uneven: Turkey, Mexico and Russia are up while China are down.
Sources
Official and primary sources used for this page. Checked October 6, 2026.
- JNTO (Japan National Tourism Organization), Visitor arrivals statistics – Visitor arrivals by nationality/month (2003-2026), sheets 2024/2025/2026 — 2024, 2025 (annual), 2026 Jan-Aug
- JNTO (Japan National Tourism Organization) – Japan tourism statistics — monthly visitor arrivals by market
- Japan Tourism Agency – Consumption Trend Survey for Foreigners Visiting Japan — 2025 annual results (final), published 2026
To cite or link to this page: Visitors to Japan by country and region — Japan Pocket Guide, https://japanpocketguide.com/rankings/visitors-by-country/