Destinations · 愛媛県 · Shikoku
Ehime
Ehime (愛媛県) is a prefecture in the Shikoku region of Japan; its capital is Matsuyama (松山市).
Last checked · Sources
Ehime in numbers
In 2025 about 144,000 foreign visitors came to Ehime — 41st of the 47 prefectures. They spent an average of 50,000 yen each in the prefecture and stayed 4.1 nights there on average.
Foreign guests accounted for 13.3% of all guest nights booked in Ehime in 2025, up 28.4% on 2024 and +168.6% against 2019.
Visitors from France are the most likely to include Ehime in a trip (0.9% did in 2025), followed by Australia (0.8%) and United Kingdom (0.8%).
| Measure | Value |
|---|---|
| Foreign visitors in 2025 | 144,000 (rank 41 of 47) |
| Average spend per visitor in the prefecture | 50,000 yen |
| Total spend by foreign visitors | 7.2 billion yen |
| Average nights spent in the prefecture | 4.1 |
| Foreign guest nights in 2025 (hotels, ryokan and other lodging) | 580,850 |
| Share of all guest nights that were foreign | 13.3% |
| Foreign guest nights vs 2024 | +28.4% |
| Foreign guest nights vs 2019 | +168.6% |
| Share of surveyed visitors who went to Ehime | 0.3% |
| Nationalities most likely to visit | France 0.9%, Australia 0.8%, United Kingdom 0.8% |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) (都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査）). Period: 2025-01 to 2025-12. Unit: visitors_10k = 10,000 persons; spend_per_person_10k_yen = 10,000 yen; spend_100m_yen = 100 million yen; nights = average nights.
Source: Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) (都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値). Period: 2025-01 to 2025-12. Unit: guest nights (person-nights).
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) (表6-1 都道府県別訪問率（全目的）). Period: 2025-01 to 2025-12. Unit: percent of respondents.
Climate in Ehime, month by month
| Month | High | Low | Rain | Snowfall | Sun hours |
|---|---|---|---|---|---|
| Jan | 10°C (50°F) | 3°C (37°F) | 51 mm (2.0 in) | 0 cm | 129 |
| Feb | 11°C (52°F) | 3°C (37°F) | 66 mm (2.6 in) | 0 cm | 142 |
| Mar | 14°C (58°F) | 6°C (42°F) | 105 mm (4.1 in) | 0 cm | 175 |
| Apr | 20°C (67°F) | 10°C (51°F) | 107 mm (4.2 in) | 0 cm | 191 |
| May | 24°C (76°F) | 15°C (59°F) | 130 mm (5.1 in) | 0 cm | 206 |
| Jun | 27°C (81°F) | 19°C (67°F) | 229 mm (9.0 in) | 0 cm | 151 |
| Jul | 31°C (88°F) | 24°C (75°F) | 224 mm (8.8 in) | 0 cm | 189 |
| Aug | 33°C (91°F) | 25°C (76°F) | 99 mm (3.9 in) | 0 cm | 218 |
| Sep | 29°C (84°F) | 21°C (70°F) | 149 mm (5.9 in) | 0 cm | 164 |
| Oct | 24°C (75°F) | 15°C (59°F) | 113 mm (4.4 in) | 0 cm | 174 |
| Nov | 18°C (65°F) | 10°C (49°F) | 71 mm (2.8 in) | 0 cm | 145 |
| Dec | 13°C (55°F) | 5°C (41°F) | 62 mm (2.4 in) | 0 cm | 130 |
Source: Japan Meteorological Agency, climatological normals (1991–2020) (station page). Snowfall is the monthly total of fresh snow.
Nearby prefectures
- Kagawa Shikoku region · capital Takamatsu
- Kochi Shikoku region · capital Kochi
- Tokushima Shikoku region · capital Tokushima
- Hiroshima Chugoku region · capital Hiroshima
Sources
Official and primary sources used for this page. Checked October 8, 2026.
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) – 都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査） — 2025-01 to 2025-12
- Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) – 都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値 — 2025-01 to 2025-12
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) – 表6-1 都道府県別訪問率（全目的） — 2025-01 to 2025-12
- Japan Meteorological Agency, climatological normals (1991–2020) — monthly climatological normals 1991–2020
To cite or link to this page: Ehime — Japan Pocket Guide, https://japanpocketguide.com/prefectures/ehime/