Destinations · 北海道 · Hokkaido
Hokkaido
Hokkaido (北海道) is a prefecture in the Hokkaido region of Japan; its capital is Sapporo (札幌市).
Last checked · Sources
Hokkaido in numbers
In 2025 about 3.0 million foreign visitors came to Hokkaido — 9th of the 47 prefectures. They spent an average of 150,000 yen each in the prefecture and stayed 6.0 nights there on average.
Foreign guests accounted for 28.6% of all guest nights booked in Hokkaido in 2025, up 29.0% on 2024 and +51.1% against 2019.
Visitors from Malaysia are the most likely to include Hokkaido in a trip (12.0% did in 2025), followed by Thailand (10.6%) and Taiwan (10.0%).
| Measure | Value |
|---|---|
| Foreign visitors in 2025 | 3.0 million (rank 9 of 47) |
| Average spend per visitor in the prefecture | 150,000 yen |
| Total spend by foreign visitors | 451.2 billion yen |
| Average nights spent in the prefecture | 6.0 |
| Foreign guest nights in 2025 (hotels, ryokan and other lodging) | 13,302,640 |
| Share of all guest nights that were foreign | 28.6% |
| Foreign guest nights vs 2024 | +29.0% |
| Foreign guest nights vs 2019 | +51.1% |
| Share of surveyed visitors who went to Hokkaido | 7.3% |
| Nationalities most likely to visit | Malaysia 12.0%, Thailand 10.6%, Taiwan 10.0% |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) (都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査）). Period: 2025-01 to 2025-12. Unit: visitors_10k = 10,000 persons; spend_per_person_10k_yen = 10,000 yen; spend_100m_yen = 100 million yen; nights = average nights.
Source: Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) (都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値). Period: 2025-01 to 2025-12. Unit: guest nights (person-nights).
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) (表6-1 都道府県別訪問率（全目的）). Period: 2025-01 to 2025-12. Unit: percent of respondents.
Climate in Hokkaido, month by month
| Month | High | Low | Rain | Snowfall | Sun hours |
|---|---|---|---|---|---|
| Jan | -0°C (31°F) | -6°C (20°F) | 108 mm (4.3 in) | 137 cm | 90 |
| Feb | 0°C (33°F) | -6°C (21°F) | 92 mm (3.6 in) | 116 cm | 104 |
| Mar | 4°C (40°F) | -2°C (28°F) | 78 mm (3.1 in) | 74 cm | 145 |
| Apr | 12°C (53°F) | 3°C (38°F) | 55 mm (2.1 in) | 6 cm | 176 |
| May | 18°C (64°F) | 9°C (48°F) | 56 mm (2.2 in) | 0 cm | 200 |
| Jun | 22°C (71°F) | 13°C (56°F) | 60 mm (2.4 in) | 0 cm | 180 |
| Jul | 25°C (78°F) | 18°C (64°F) | 91 mm (3.6 in) | 0 cm | 168 |
| Aug | 26°C (80°F) | 19°C (66°F) | 127 mm (5.0 in) | 0 cm | 168 |
| Sep | 23°C (73°F) | 15°C (59°F) | 142 mm (5.6 in) | 0 cm | 159 |
| Oct | 16°C (62°F) | 8°C (46°F) | 110 mm (4.3 in) | 1 cm | 146 |
| Nov | 9°C (48°F) | 2°C (35°F) | 114 mm (4.5 in) | 30 cm | 99 |
| Dec | 2°C (36°F) | -4°C (25°F) | 114 mm (4.5 in) | 113 cm | 83 |
Source: Japan Meteorological Agency, climatological normals (1991–2020) (station page). Snowfall is the monthly total of fresh snow.
Nearby prefectures
- Aomori Tohoku region · capital Aomori
Sources
Official and primary sources used for this page. Checked October 8, 2026.
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) – 都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査） — 2025-01 to 2025-12
- Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) – 都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値 — 2025-01 to 2025-12
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) – 表6-1 都道府県別訪問率（全目的） — 2025-01 to 2025-12
- Japan Meteorological Agency, climatological normals (1991–2020) — monthly climatological normals 1991–2020
To cite or link to this page: Hokkaido — Japan Pocket Guide, https://japanpocketguide.com/prefectures/hokkaido/