Destinations · 宮城県 · Tohoku
Miyagi
Miyagi (宮城県) is a prefecture in the Tohoku region of Japan; its capital is Sendai (仙台市).
Last checked · Sources
Miyagi in numbers
In 2025 about 548,000 foreign visitors came to Miyagi — 20th of the 47 prefectures. They spent an average of 87,000 yen each in the prefecture and stayed 3.5 nights there on average.
Foreign guests accounted for 9.6% of all guest nights booked in Miyagi in 2025, up 29.4% on 2024 and +78.5% against 2019.
Visitors from Taiwan are the most likely to include Miyagi in a trip (4.1% did in 2025), followed by Hong Kong (2.6%) and Germany (2.5%).
| Measure | Value |
|---|---|
| Foreign visitors in 2025 | 548,000 (rank 20 of 47) |
| Average spend per visitor in the prefecture | 87,000 yen |
| Total spend by foreign visitors | 47.5 billion yen |
| Average nights spent in the prefecture | 3.5 |
| Foreign guest nights in 2025 (hotels, ryokan and other lodging) | 1,005,110 |
| Share of all guest nights that were foreign | 9.6% |
| Foreign guest nights vs 2024 | +29.4% |
| Foreign guest nights vs 2019 | +78.5% |
| Share of surveyed visitors who went to Miyagi | 1.3% |
| Nationalities most likely to visit | Taiwan 4.1%, Hong Kong 2.6%, Germany 2.5% |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) (都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査）). Period: 2025-01 to 2025-12. Unit: visitors_10k = 10,000 persons; spend_per_person_10k_yen = 10,000 yen; spend_100m_yen = 100 million yen; nights = average nights.
Source: Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) (都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値). Period: 2025-01 to 2025-12. Unit: guest nights (person-nights).
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) (表6-1 都道府県別訪問率（全目的）). Period: 2025-01 to 2025-12. Unit: percent of respondents.
Climate in Miyagi, month by month
| Month | High | Low | Rain | Snowfall | Sun hours |
|---|---|---|---|---|---|
| Jan | 6°C (42°F) | -1°C (30°F) | 42 mm (1.7 in) | 21 cm | 149 |
| Feb | 6°C (44°F) | -1°C (30°F) | 34 mm (1.3 in) | 18 cm | 155 |
| Mar | 10°C (50°F) | 1°C (35°F) | 74 mm (2.9 in) | 11 cm | 179 |
| Apr | 16°C (60°F) | 6°C (43°F) | 90 mm (3.6 in) | 1 cm | 194 |
| May | 20°C (68°F) | 12°C (53°F) | 110 mm (4.3 in) | 0 cm | 192 |
| Jun | 23°C (74°F) | 16°C (61°F) | 144 mm (5.7 in) | 0 cm | 144 |
| Jul | 27°C (80°F) | 20°C (68°F) | 178 mm (7.0 in) | 0 cm | 126 |
| Aug | 28°C (83°F) | 22°C (71°F) | 158 mm (6.2 in) | 0 cm | 144 |
| Sep | 25°C (77°F) | 18°C (64°F) | 193 mm (7.6 in) | 0 cm | 128 |
| Oct | 20°C (68°F) | 12°C (53°F) | 151 mm (5.9 in) | 0 cm | 147 |
| Nov | 14°C (57°F) | 6°C (42°F) | 59 mm (2.3 in) | 0 cm | 143 |
| Dec | 8°C (47°F) | 1°C (34°F) | 44 mm (1.7 in) | 9 cm | 136 |
Source: Japan Meteorological Agency, climatological normals (1991–2020) (station page). Snowfall is the monthly total of fresh snow.
Nearby prefectures
- Iwate Tohoku region · capital Morioka
- Akita Tohoku region · capital Akita
- Yamagata Tohoku region · capital Yamagata
- Fukushima Tohoku region · capital Fukushima
Sources
Official and primary sources used for this page. Checked October 8, 2026.
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) – 都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査） — 2025-01 to 2025-12
- Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) – 都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値 — 2025-01 to 2025-12
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) – 表6-1 都道府県別訪問率（全目的） — 2025-01 to 2025-12
- Japan Meteorological Agency, climatological normals (1991–2020) — monthly climatological normals 1991–2020
To cite or link to this page: Miyagi — Japan Pocket Guide, https://japanpocketguide.com/prefectures/miyagi/