Destinations · 大分県 · Kyushu & Okinawa
Oita
Oita (大分県) is a prefecture in the Kyushu & Okinawa region of Japan; its capital is Oita (大分市).
Last checked · Sources
Oita in numbers
In 2025 about 1.4 million foreign visitors came to Oita — 15th of the 47 prefectures. They spent an average of 32,000 yen each in the prefecture and stayed 1.7 nights there on average.
Foreign guests accounted for 18.3% of all guest nights booked in Oita in 2025, down 4.9% on 2024 and +23.6% against 2019.
Visitors from South Korea are the most likely to include Oita in a trip (8.0% did in 2025), followed by Hong Kong (4.9%) and Taiwan (3.7%).
| Measure | Value |
|---|---|
| Foreign visitors in 2025 | 1.4 million (rank 15 of 47) |
| Average spend per visitor in the prefecture | 32,000 yen |
| Total spend by foreign visitors | 44.3 billion yen |
| Average nights spent in the prefecture | 1.7 |
| Foreign guest nights in 2025 (hotels, ryokan and other lodging) | 1,491,590 |
| Share of all guest nights that were foreign | 18.3% |
| Foreign guest nights vs 2024 | -4.9% |
| Foreign guest nights vs 2019 | +23.6% |
| Share of surveyed visitors who went to Oita | 3.4% |
| Nationalities most likely to visit | South Korea 8.0%, Hong Kong 4.9%, Taiwan 3.7% |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) (都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査）). Period: 2025-01 to 2025-12. Unit: visitors_10k = 10,000 persons; spend_per_person_10k_yen = 10,000 yen; spend_100m_yen = 100 million yen; nights = average nights.
Source: Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) (都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値). Period: 2025-01 to 2025-12. Unit: guest nights (person-nights).
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) (表6-1 都道府県別訪問率（全目的）). Period: 2025-01 to 2025-12. Unit: percent of respondents.
Climate in Oita, month by month
| Month | High | Low | Rain | Snowfall | Sun hours |
|---|---|---|---|---|---|
| Jan | 11°C (51°F) | 3°C (37°F) | 50 mm (2.0 in) | 0 cm | 149 |
| Feb | 12°C (53°F) | 3°C (37°F) | 64 mm (2.5 in) | 0 cm | 149 |
| Mar | 15°C (58°F) | 6°C (43°F) | 99 mm (3.9 in) | 0 cm | 175 |
| Apr | 20°C (67°F) | 10°C (51°F) | 120 mm (4.7 in) | 0 cm | 190 |
| May | 24°C (75°F) | 15°C (59°F) | 134 mm (5.3 in) | 0 cm | 195 |
| Jun | 26°C (80°F) | 19°C (67°F) | 314 mm (12.3 in) | 0 cm | 136 |
| Jul | 31°C (88°F) | 24°C (74°F) | 261 mm (10.3 in) | 0 cm | 181 |
| Aug | 32°C (90°F) | 24°C (76°F) | 166 mm (6.5 in) | 0 cm | 203 |
| Sep | 28°C (83°F) | 21°C (70°F) | 255 mm (10.0 in) | 0 cm | 152 |
| Oct | 23°C (74°F) | 15°C (59°F) | 145 mm (5.7 in) | 0 cm | 164 |
| Nov | 18°C (65°F) | 10°C (49°F) | 73 mm (2.9 in) | 0 cm | 148 |
| Dec | 13°C (55°F) | 5°C (40°F) | 47 mm (1.9 in) | 0 cm | 151 |
Source: Japan Meteorological Agency, climatological normals (1991–2020) (station page). Snowfall is the monthly total of fresh snow.
Nearby prefectures
- Fukuoka Kyushu & Okinawa region · capital Fukuoka
- Kumamoto Kyushu & Okinawa region · capital Kumamoto
- Miyazaki Kyushu & Okinawa region · capital Miyazaki
All prefectures of Kyushu & Okinawa →
Sources
Official and primary sources used for this page. Checked October 8, 2026.
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) – 都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査） — 2025-01 to 2025-12
- Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) – 都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値 — 2025-01 to 2025-12
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) – 表6-1 都道府県別訪問率（全目的） — 2025-01 to 2025-12
- Japan Meteorological Agency, climatological normals (1991–2020) — monthly climatological normals 1991–2020
To cite or link to this page: Oita — Japan Pocket Guide, https://japanpocketguide.com/prefectures/oita/