Destinations · 岡山県 · Chugoku
Okayama
Okayama (岡山県) is a prefecture in the Chugoku region of Japan; its capital is Okayama (岡山市).
Last checked · Sources
Okayama in numbers
In 2025 about 423,000 foreign visitors came to Okayama — 25th of the 47 prefectures. They spent an average of 54,000 yen each in the prefecture and stayed 4.0 nights there on average.
Foreign guests accounted for 11.6% of all guest nights booked in Okayama in 2025, up 32.1% on 2024 and +39.5% against 2019.
Visitors from France are the most likely to include Okayama in a trip (3.8% did in 2025), followed by Germany (2.4%) and Taiwan (2.3%).
| Measure | Value |
|---|---|
| Foreign visitors in 2025 | 423,000 (rank 25 of 47) |
| Average spend per visitor in the prefecture | 54,000 yen |
| Total spend by foreign visitors | 22.7 billion yen |
| Average nights spent in the prefecture | 4.0 |
| Foreign guest nights in 2025 (hotels, ryokan and other lodging) | 678,870 |
| Share of all guest nights that were foreign | 11.6% |
| Foreign guest nights vs 2024 | +32.1% |
| Foreign guest nights vs 2019 | +39.5% |
| Share of surveyed visitors who went to Okayama | 1.0% |
| Nationalities most likely to visit | France 3.8%, Germany 2.4%, Taiwan 2.3% |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) (都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査）). Period: 2025-01 to 2025-12. Unit: visitors_10k = 10,000 persons; spend_per_person_10k_yen = 10,000 yen; spend_100m_yen = 100 million yen; nights = average nights.
Source: Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) (都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値). Period: 2025-01 to 2025-12. Unit: guest nights (person-nights).
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) (表6-1 都道府県別訪問率（全目的）). Period: 2025-01 to 2025-12. Unit: percent of respondents.
Climate in Okayama, month by month
| Month | High | Low | Rain | Snowfall | Sun hours |
|---|---|---|---|---|---|
| Jan | 10°C (49°F) | 0°C (32°F) | 36 mm (1.4 in) | 0 cm | 149 |
| Feb | 10°C (51°F) | 0°C (33°F) | 45 mm (1.8 in) | 1 cm | 145 |
| Mar | 15°C (58°F) | 4°C (38°F) | 82 mm (3.2 in) | 0 cm | 178 |
| Apr | 20°C (68°F) | 8°C (47°F) | 90 mm (3.5 in) | 0 cm | 193 |
| May | 25°C (77°F) | 15°C (59°F) | 113 mm (4.4 in) | 0 cm | 206 |
| Jun | 28°C (82°F) | 19°C (66°F) | 169 mm (6.7 in) | 0 cm | 154 |
| Jul | 32°C (89°F) | 23°C (74°F) | 177 mm (7.0 in) | 0 cm | 170 |
| Aug | 33°C (92°F) | 25°C (76°F) | 97 mm (3.8 in) | 0 cm | 203 |
| Sep | 29°C (84°F) | 20°C (68°F) | 142 mm (5.6 in) | 0 cm | 158 |
| Oct | 23°C (74°F) | 13°C (56°F) | 95 mm (3.8 in) | 0 cm | 172 |
| Nov | 17°C (63°F) | 7°C (44°F) | 53 mm (2.1 in) | 0 cm | 154 |
| Dec | 12°C (53°F) | 2°C (36°F) | 42 mm (1.6 in) | 0 cm | 154 |
Source: Japan Meteorological Agency, climatological normals (1991–2020) (station page). Snowfall is the monthly total of fresh snow.
Nearby prefectures
- Hyogo Kansai region · capital Kobe
- Hiroshima Chugoku region · capital Hiroshima
- Tottori Chugoku region · capital Tottori
- Kagawa Shikoku region · capital Takamatsu
Sources
Official and primary sources used for this page. Checked October 8, 2026.
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) – 都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査） — 2025-01 to 2025-12
- Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) – 都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値 — 2025-01 to 2025-12
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) – 表6-1 都道府県別訪問率（全目的） — 2025-01 to 2025-12
- Japan Meteorological Agency, climatological normals (1991–2020) — monthly climatological normals 1991–2020
To cite or link to this page: Okayama — Japan Pocket Guide, https://japanpocketguide.com/prefectures/okayama/