Destinations · 沖縄県 · Kyushu & Okinawa
Okinawa
Okinawa (沖縄県) is a prefecture in the Kyushu & Okinawa region of Japan; its capital is Naha (那覇市).
Last checked · Sources
Okinawa in numbers
In 2025 about 2.3 million foreign visitors came to Okinawa — 11th of the 47 prefectures. They spent an average of 126,000 yen each in the prefecture and stayed 4.6 nights there on average.
Foreign guests accounted for 27.2% of all guest nights booked in Okinawa in 2025, up 32.8% on 2024 and +18.8% against 2019.
Visitors from Taiwan are the most likely to include Okinawa in a trip (14.5% did in 2025), followed by Hong Kong (7.1%) and South Korea (6.0%).
| Measure | Value |
|---|---|
| Foreign visitors in 2025 | 2.3 million (rank 11 of 47) |
| Average spend per visitor in the prefecture | 126,000 yen |
| Total spend by foreign visitors | 289.2 billion yen |
| Average nights spent in the prefecture | 4.6 |
| Foreign guest nights in 2025 (hotels, ryokan and other lodging) | 9,211,700 |
| Share of all guest nights that were foreign | 27.2% |
| Foreign guest nights vs 2024 | +32.8% |
| Foreign guest nights vs 2019 | +18.8% |
| Share of surveyed visitors who went to Okinawa | 5.6% |
| Nationalities most likely to visit | Taiwan 14.5%, Hong Kong 7.1%, South Korea 6.0% |
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) (都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査）). Period: 2025-01 to 2025-12. Unit: visitors_10k = 10,000 persons; spend_per_person_10k_yen = 10,000 yen; spend_100m_yen = 100 million yen; nights = average nights.
Source: Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) (都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値). Period: 2025-01 to 2025-12. Unit: guest nights (person-nights).
Source: Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) (表6-1 都道府県別訪問率（全目的）). Period: 2025-01 to 2025-12. Unit: percent of respondents.
Climate in Okinawa, month by month
| Month | High | Low | Rain | Snowfall | Sun hours |
|---|---|---|---|---|---|
| Jan | 20°C (68°F) | 15°C (59°F) | 102 mm (4.0 in) | 0 cm | 93 |
| Feb | 20°C (68°F) | 15°C (59°F) | 114 mm (4.5 in) | 0 cm | 93 |
| Mar | 22°C (71°F) | 17°C (62°F) | 143 mm (5.6 in) | 0 cm | 115 |
| Apr | 24°C (76°F) | 19°C (66°F) | 161 mm (6.3 in) | 0 cm | 121 |
| May | 27°C (81°F) | 22°C (72°F) | 245 mm (9.7 in) | 0 cm | 138 |
| Jun | 30°C (86°F) | 25°C (77°F) | 284 mm (11.2 in) | 0 cm | 160 |
| Jul | 32°C (89°F) | 27°C (81°F) | 188 mm (7.4 in) | 0 cm | 227 |
| Aug | 32°C (89°F) | 27°C (80°F) | 240 mm (9.4 in) | 0 cm | 206 |
| Sep | 31°C (87°F) | 26°C (78°F) | 275 mm (10.8 in) | 0 cm | 181 |
| Oct | 28°C (83°F) | 24°C (74°F) | 179 mm (7.1 in) | 0 cm | 163 |
| Nov | 25°C (77°F) | 20°C (69°F) | 119 mm (4.7 in) | 0 cm | 122 |
| Dec | 22°C (71°F) | 17°C (62°F) | 110 mm (4.3 in) | 0 cm | 107 |
Source: Japan Meteorological Agency, climatological normals (1991–2020) (station page). Snowfall is the monthly total of fresh snow.
Nearby prefectures
- Kagoshima Kyushu & Okinawa region · capital Kagoshima
- Fukuoka Kyushu & Okinawa region · capital Fukuoka
All prefectures of Kyushu & Okinawa →
Sources
Official and primary sources used for this page. Checked October 8, 2026.
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final), summary report (regional survey) – 都道府県別 訪問者数・消費単価・旅行消費額・平均泊数（地域調査） — 2025-01 to 2025-12
- Japan Tourism Agency, Overnight Travel Statistics Survey, 2025 annual (final) – 都道府県別 延べ宿泊者数（外国人・全体）、2024年・2019年は同調査の各年確定値 — 2025-01 to 2025-12
- Japan Tourism Agency, Consumption Trend Survey for Foreigners Visiting Japan, 2025 annual (final) – 表6-1 都道府県別訪問率（全目的） — 2025-01 to 2025-12
- Japan Meteorological Agency, climatological normals (1991–2020) — monthly climatological normals 1991–2020
To cite or link to this page: Okinawa — Japan Pocket Guide, https://japanpocketguide.com/prefectures/okinawa/